Private Label Bob Wig Human Hair: What New Brands Should Know
Private label bob wig human hair lets new brands sell short lace wigs under their own label, with typical MOQs of 50-100 pieces and lead times of 25-45 days. The catch: bobs are less forgiving than long wigs, so density, cap size, and lace cut decide if your first run sells or sits. Here’s what first-time buyers should know before sending a PO.
What density is best for a bob wig?
A bob runs 8-14 inches, so every gram and lift in the lace shows. Long wigs hide thin ends; a bob makes density (the hair sewn into the cap, measured as a percentage) look flat or bulky right away. Most first runs use 150% for straight hair and 180% for curly human hair wigs, since curls shrink and need volume. Above 180%, the cap looks helmet-like and unit cost climbs 12-18%. Most affordable bobs use machine-sewn weft hair with a lace top; full lace costs more and rarely makes sense at first.
What hair grade should a new brand actually buy?
Terms get used loosely, so know what you’re buying. Virgin hair is unprocessed, single-donor hair; Remy keeps cuticles one direction but may be steamed or colored; cuticle aligned means roots and tips match, reducing tangles. Cuticle-aligned Remy is the sweet spot for most new brands—it wears well, takes heat, and costs less than virgin. A 10-inch straight bob in this tier runs $28-45 wholesale; true virgin runs $55-90. We see buyers chase sub-$20 non-Remy bobs, but they tangle at the nape fast and bring reviews that kill a new label.
A private label bob wig first-order checklist
- MOQ: expect 50 per style for custom packaging; some suppliers allow 20-30 with blank caps and sewn-in labels.
- Lengths: start with 10, 12, and 14 inches; 8-inch bobs move slower.
- Caps: stock medium 22-22.5 inch, plus 10-15% large and 5% small.
- Lace: 4×4 closures (lace at the crown) cost less than 13×4 frontals (ear-to-ear lace); see our closure human hair guide.
- Fit: include an adjustable band and three combs; bob wearers feel looseness.
- Branding: custom boxes often require 100-500 pieces, so start with satin bags and hangtags.
How long does private label bob production really take?
Always approve a blank sample first; it usually arrives in 5-7 days. A standard private label run takes 25-35 days after artwork and specs are confirmed; custom color or HD lace can mean 40-50. Chinese New Year shutdowns, usually late January to early February, add 2-3 weeks, so don’t promise a January launch on a December deposit. Ocean freight is cheap but takes 25-35 days; air takes 7-10 but can double shipping. Build your timeline backward from launch.
Packaging, labels, and vetting your supplier
You don’t need fully custom packaging on day one. Sewn-in labels and hangtags are enough to launch; move to custom boxes after a style reorders. Ask whether labeling is in-house or outsourced, since outside tagging adds 3-5 days and a per-piece fee. Before committing, browse shop all hair extensions to compare textures and weights, then check the FAQ page for payment and shipping terms. A supplier who won’t send weight photos or explain returns isn’t worth private-labeling with.
Is a glueless bob worth the extra cost for a new brand?
For most first runs, yes: glueless caps with elastic bands and combs cut install time and reduce returns from buyers who don’t sew or use glue. They add roughly $4-8 per unit, so approve a sample before ordering the whole run that way.
Can I mix lengths and styles in one private label order?
Usually, but the MOQ applies per style and length, so ordering 10, 12, and 14 inches at a 50-piece minimum means 150 pieces. Start with one length and texture, prove the fit, then expand.
If you want straight pricing on specs, our team can help you order a sample first. Send your target length, density, and quantity, and we’ll tell you what’s realistic before you pay.
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